Over the past few years Ethan has gone from failing at university, stuck in a JOB and suffering from crippling social anxiety to building an international business, hosting events worldwide, transforming businesses for his clients in 5 continents and best of all… being invited to teach at that same university that failed him. He is the CEO Of Million Dollar Funnels, Sold Out Seminars and has graced the TEDx stage.
It’s 2012, My teacher had just announced a list of students he claimed would without-a-doubt become successful in life…. And I wasn’t one of them. Every day I would wake up anxious for the day before it started. I dreaded being in any social setting – God forbid getting called on by a teacher and having to speak in front of the class.
The question “Why are you so quiet?” was one I heard on a regular basis. The truth is I’d always been quiet, but it wasn’t until my shyness turned to extreme social anxiety that I started questioning whether I’d ever be able to function like a normal person in society.
And on the day my teacher publicly excluded me from the “Kids Who Will Be Successful” list, I knew the answer. I never really could answer the question ‘Why Are You So Quiet’ and I realised it was because the answer hid in the subconscious which caused me to spend countless hours into how the brain works, human behaviour, social dynamics which eventually led me to neuromarketing.
While I set the intention to find a way, I continued down a path that most of society deems normal… I got into university on an elite athletic scholarship, got my first job working for pennies as an airport cleaner, and saw the next four years of my life being perfectly mapped out for me.
The only problem was that I kept failing in all social situations, and pretty soon started failing at something even bigger… I had failed at university. I remember opening the email like it was yesterday. Despite how hard I’d tried to put myself out of my comfort zone and continue living a “normal” life, my anxiety consumed me – and ultimately – my first year of university.
It wasn’t until I took a year off, went back to finish, and sat at the back of the room during a lecture that it hit me… Maybe I could overcome my anxiety and get my message out by helping other people communicate theirs… And not just any people… but the people I related to the most. Entrepreneurs.
I realized I related to entrepreneurs since they’re the black sheep. The ones who feel different; the ones who challenge society standards, the ones who are told they’ll most likely “fail”, and the ones who have a message to put into the world…
I figured out te best way to help entrepreneurs do just that was through digital marketing, so I starting dedicating every waking hour to mastering my craft. Less than a year later, I became a university student building million-dollar advertising campaigns and helping businesses around the world monetize their messages. I started speaking in front of audiences of 1000’s of people and teaching business owners the secrets behind 7-figure funnels… Getting invited to teach at the university that once deemed me as “failing”.
What started as a personal goal to overcome social anxiety quickly turned into an international digital marketing agency that helps clients from around the world reach their ideal customers.
I’ve put on some of the biggest seminars in the world, and now I want to help you make your own seminars too.
Ethan Donati & his childhood hero, Kobe Bryant